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The housing market: an unnatural disaster?

Shane Sugrue
2/6/2025

Future Reference

While issues of climate change, disease, or even conflict may be explained away by sceptics as natural phenomena, the global shortage of accommodation can only ever be man-made. This article considers the contemporary discourse around housing in Ireland, calling attention to inherent contradictions both in our diagnosis of the problem and in our prescribed treatments.

An un-natural disaster – UN Habitat estimates the world has to build 96,000 homes every day until 2030 to meet global housing need. Image by author

Under a market-led paradigm, the construction industry can never build enough homes to meet demand because, if it did, their product would lose its sale value and they'd go out of business. Our problem is one of distribution, not supply.

Of the many predicaments facing humanity today, arguably the most difficult to make sense of is the housing crisis [1]. Certainly, natural disasters, pandemics and wars destroy homes, disrupt supply chains and labour markets, and drive mass migrations. Population growth increases demand. But housing crises are not in the first instance created by these events. On the contrary, I argue, they are a matter of design [2].

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In economic terms, housing is often framed as a simple problem of supply: If we just built enough homes, there would be no crisis [3]. This argument will be very familiar to anyone attuned to the current debate around housing in Ireland. Under a market-led paradigm, however, the construction industry can never build enough homes to meet demand because, if it did, their product would lose its sale value and they'd go out of business [4]. So really our problem is one of distribution, not supply, and its resolution therefore is a question of will, not fate [5].

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A vacant house scheduled for demolition on Dublin's Phibsborough Road, May 2025. The Irish government estimates 300k new homes are needed by the end of the decade to meet housing demand. Meanwhile, according to the last census, there are currently more than 160k vacant dwellings across the country. Image by author.

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In making sense of social and political problems, appeals to the laws of nature can be compelling – after all, they have a ring of truth about them: we don't control the weather; we never know when we'll be struck down by illness, injury, or death; violence and our vulnerability to it are unfortunate but inevitable by-products of our hapless existence as human animals [6]. This is a routine intellectual trick performed by liberal economists when they discuss the principle of the free market as though it were something akin to Darwin's theory of natural selection. The argument goes something like this: in the existential competition for scarce resources, there must be winners and losers ('survival of the richest,' if you will) and any attempt to artificially level the playing field is an unwarranted interference with Nature. The inevitability implied by this argument is exemplified in the notion of 'the invisible hand', Adam Smith's classic conceptualisation of market forces, describing how individuals acting in self-interest might unintentionally produce effects that benefit society as a whole [7]. Providing an apparent justification for the unfettered pursuit of profit, the invisible hand was famously adopted by proponents of laissez-faire economics [8]. However, these later theorists took the phrase out of context: the so-called 'grandfather of modern economics', Smith was in fact expressing his concern about the social, political and moral distortions produced by unregulated commerce [9]. The invisible hand may be rational, but it doesn't have a conscience.

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A considerable body of research has examined the causes and effects of Ireland's emblematic post-2008 housing crisis. Much of this work focuses on how global processes of real-estate financialisation and the neoliberalisation of urban governance have intersected with the local dynamics of a parochial democracy suffering from a post-colonial property complex [10]. This research illustrates that, rather than expressing some uniquely deep connection to the land of our forebears, the emphasis on homeownership in Irish housing policy simply reflects the status of private property as the primary financial asset in a system of wealth accumulation upon which our economy depends [11]. This is reflected in a suite of government schemes that attempt to guarantee continuous growth in property values along with ever-wider proprietorship.

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Deregulation, tax breaks, and development subsidies like the Croí Cónaithe (Cities) scheme seek to reduce supply-side costs and minimise risk in order to encourage investors into the market and thus deliver more housing. Meanwhile, demand-side rent supports and help-to-buy schemes, along with loosening mortgage lending criteria, ensure that consumers have enough cash to keep up with ever-higher prices. These measures are based on the seemingly logical assumption that boosting construction and putting money into people's pockets will improve affordability [12]. However, supply-side savings are rarely, if ever, passed onto consumers, while greater availability of capital on the demand-side simply drives inflation. In any case, what does it say about the market if both buyers and sellers require some form of state intervention in order to engage in trade [13]? Is this not precisely the kind of unnatural interference that Adam Smith's disciples warn about? Perhaps the invisible hand is fudging the numbers.

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Under the Croí Cónaithe (Cities) scheme, developers can claim a state-funded subsidy of up to €144k per unit on eligible housing schemes by demonstrating a 'viability gap'. Source: Department of Housing, Local Government and Heritage

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More importantly, what does it mean for a society in which self-worth is measured by one's ability to independently purchase a home, if most people can't manage to do so [14]? The late anthropologist and historian of debt David Graeber argued that, in contemporary western societies, the traditional hierarchy of value has become disordered such that the symbolic or cultural value of home, as well as its fundamental utility as a place to live, have been subordinated to its exchange value [15]. Put simply, we have come to confuse value with price. Often, questions of affordability are met with appeals to viability, a byword for profitability. Yet the assumptions that underly viability calculations – land and construction costs, contingencies, profit margins – are rarely interrogated. Instead, we question the protective, democratic mechanisms of planning and building control, subjecting them to a persistent smear campaign designed to pressure the state into underwriting an ever-greater share of development risk.

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So what would it look like to meaningfully commit to the vision of a society that provides housing for all? The Irish Cities 2070 group points out that securing the health, wellbeing, and prosperity of Ireland's rapidly growing population – as well as achieving our ambitious and necessary sustainability goals – is entirely reliant on creating and maintaining attractive, compact, well-designed and connected urban settlements [16]. Yet, by centring commercial viability in debates around housing as though it were as natural a consideration as safety, comfort, beauty or belonging, we privilege the needs of enterprise over those of the people it ultimately serves. Perhaps a first step, then, is to question our assumptions about the nature and causes of housing crises – are they just unfortunate by-products of an otherwise reliable system? Or have we in fact designed a system that reliably produces crises? Most critically, we must ask: who benefits from the whole situation?

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In considering such questions, rather than being led by an invisible hand, maybe it's time we followed our gut.

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The assumptions that underly viability calculations – land and construction costs, contingencies, profit margins – are rarely interrogated. Instead, we question the protective, democratic mechanisms of planning and building control.

Future Reference is a time capsule. It features opinion-pieces that cover the current developments, debates, and trends in the built environment. Each article assesses its subject through a particular lens to offer a different perspective. For all enquiries and potential contributors, please contact cormac.murray@type.ie.

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Type believes in paying contributors. Like what we do? Support us here.

Future Reference is supported by the Arts Council through the Arts Grant Funding Award 2025.

References

1. The housing crisis is not confined to Ireland, the Anglosphere, or the developed world; UN-Habitat estimates that the world would have to build 96,000 new affordable and accessible housing units every day to meet global housing need by 2030.

2. I am referring here not to the activities of architects and other spatial practitioners, but to the inalienable fact that the system of housing delivery is a product of the human imagination. In other words, housing crises don't occur entirely by chance. For an elaboration of this argument, see D.J. Madden and P. Marcuse, In Defense of Housing: The Politics of Crisis, London, 2016; and P. Ambrose and B. Colenutt, The Property Machine, Harmondsworth, Penguin, 1975.

3. E. Burke-Kennedy, 'State Needs to Build over 200,000 Homes over Three Years to Solve Housing Crisis', The Irish Times, 24 June 2021. https://www.irishtimes.com/business/economy/state-needs-to-build-over-200-000-homes-over-three-years-to-solve-housing-crisis-1.4601644

4. As the Australian Aboriginal scholar Tyson Yunkaporta entreats: 'in order for economic growth to occur, there must be more demand than supply. Roughly translated, that means there must be more people needing basic goods and services than there are goods and services to meet their needs. Put another way, there must be a lot of people missing out on what they need to survive in order for the economy to grow, or in order for anything to have value'. T. Yunkaporta, Sand Talk: How indigenous thinking can save the world, Melbourne, Text Publishing Company, 2020, p. 58). For a version of this argument specific to housing, see B. Colenutt, The Property Lobby, 1st ed., Bristol University Press, 2020.

5. For a good discussion on the demand-supply fallacy, see C. McCabe, Money, Síreacht: Longings for Another Ireland Series, Cork University Press, 2018.

6. For more on human vulnerability and its relationship to contemporary socio-political issues, see J. Butler, 'Precarious Life, Vulnerability, and the Ethics of Cohabitation', The Journal of Speculative Philosophy, 26/2, 2012, pp. 134-51.

7. Adam Smith, An Inquiry Into the Nature and Causes of the Wealth of Nations, 2nd edn, London, 1778.

8. Most notably Milton Friedman and Friedrich Hayek, whose ideas came to form the basis of neoliberalism. See  'Laissez-Faire', Wikipedia, [website], 2025, https://en.wikipedia.org/w/index.php?title=Laissez-faire&oldid=1290681110 (accessed 16 May 2025).

9. J. Conlin, Adam Smith (Critical Lives), London, Reaktion Books, 2016.

10. On the former, see M.B. Aalbers, The Financialization of Housing: A Political Economy Approach, 1st edn, Abingdon, Routledge, 2016; and M. Lennon and R. Waldron,  'De-Democratising the Irish Planning System', European Planning Studies, 27/8, 2019, p.1607 25.  On the latter, see E.A. Byrne, Political Corruption in Ireland 1922 - 2010: A Crooked Harp?, Manchester and New York, Manchester University Press, 2012; and M. Dungan, Land Is All That Matters: The Struggle That Shaped Irish History, UK, Head of Zeus, 2024.

11. This argument is elaborated in D. Downey,  'The Financialisation of Irish Homeownership and the Impact of the Global Financial Crisis', in Neoliberal Urban Policy and the Transformation of the City?: Reshaping Dublin, S. Kelly and A. MacLaren eds, 1st edn, London, 2014.

12. Though it should be noted that, despite being a central tenet of the government's flagship Housing for All policy, there is no agreed definition of 'affordable' housing, meaning there is little clarity on what constitutes success. Without a robust metric, it is impossible to determine whether policies are achieving their stated goals.

13. According to the recent EU Construction Sector Observatory report, Housing Affordability and Sustainability in the EU, November 2019, some form of 'below-market' or affordable tenure is required to address housing needs in the lowest three income quintiles across member states. This is echoed by a recent ESRI report which suggests that assessments for housing supports in Ireland should extend to the 60th percentile of income distribution. See E. Corrigan and others, 'Exploring Affordability in the Irish Housing Market', The Economic and Social Review, 50/1 (2019), pp. 119-58.

14. Here we see what Michael Byrne terms the 'internal contradictions' of the Irish housing market. In the first instance, the withdrawal of state supports for housing provision, such as direct procurement and public mortgage finance, coupled with the de-regulation and incentivisation of the private sector, is part of what has made housing unaffordable for a majority in the first place. Meanwhile, changed labour market conditions, particularly the unwinding of the post-war wage-labour contract, have led to growing income inequality, causing a hollowing out of the middle classes – the traditional target market for individuated, private homeownership. In a society premised on such tenure, this unsettles a key element of the social cement. Byrne reminds us that state-supported housing programmes, and expanded homeownership in particular, were both the result of, and antidote to, historical class conflict; something we have a tendency to deny even exists in Ireland today. He thus speculates whether their erosion leads inevitably back to a politicisation of housing tenure and consequent unrest. Indeed, anyone familiar with the work of CATU might suggest this process is already well underway. M. Byrne, 'Generation Rent and the Financialization of Housing: A Comparative Exploration of the Growth of the Private Rental Sector in Ireland, the UK and Spain', Housing Studies, 35/4, pp. 743-65.

15. D. Graeber, 'Three Ways of Talking about Value', in Toward an Anthropological Theory of Value: The False Coin of Our Own Dreams, New York, Palgrave, 2001, pp. 1-22.

16. D. Browne, J. Coady and C. Pollard, eds., 'Preface / Executive Summary', in Irish Cities in Crisis, Dublin, RIAI, 2024, pp. XIV-XX.

Contributors

Shane Sugrue

Shane is a registered architect based in Dublin and Belfast. He is a Creative Director of award-winning arts collective Unqualified Design Studio and a Marie Curie Researcher at Queen’s University Belfast, examining sustainable-affordable housing policy with the Horizon Europe C-NEWTRAL project. He holds an MPhil in Architecture & Urban Design from the University of Cambridge.

Related articles

The mainframe #1: AI and climate

Annamae Muldowney & Erida Bendo
Future Reference
Annamae Muldowney & Erida Bendo
Cormac Murray

As a consultant at Buro Happold, Erida Bendo advises clients on climate-responsive design at building and urban scales, drawing on microclimate modelling, environmental analysis and spatial data. Alongside this, she leads computational design for the firm's Sustainability team, building the tools and workflows behind evidence-based decisions. She holds a Master's in Architecture from the Polytechnic University of Tirana and a Master's in Computational Design from IAAC in Barcelona, where she has also taught. Over the better part of an hour we covered speed, scepticism, and why the most important climate knowledge still sits between the disciplines. What follows is our conversation, lightly edited.

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AM:  Before we get to AI, how would you describe your role, and the main climate challenges you're dealing with?

EB:  I can describe that best by talking about the two scales the projects I'm involved in revolve around. There's the urban scale, where I mostly consult on climatic aspects of masterplan designs. The thought process begins with understanding which climatic qualities we would like to enforce on outdoor spaces. How to design places that are less prone to heat stress, which support natural ventilation without creating wind hazards during winter is a recurring theme in that sense. So it's mostly about designing with the sun and designing with the wind.

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And the same principles are applicable when we talk about the building scale, where I look at the building envelope: how to shape geometries and orientations, what materials are advantageous, how to design the openings in a way that creates good daylight but less overheating? Programme considerations and occupancy, for example what functions these spaces are hosting, during which times of the day or of the year, can also be other decisive factors, which can lower the reliance of buildings on mechanical systems. My interest here is mostly around the effect of passive measures. I use simulations for reassurance, but I wouldn't say they're currently the main bulk of my work, or what I consider the challenge in my work.

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AM:  So where do you see AI having the biggest impact on your area?

EB:  There are two promises of AI: it's supposed to make the work better, faster. On ‘better’ I'm not very sure, but I'm more or less convinced by now that it does make these processes faster. The catch is that it also closes the discussion early. Several years ago, an architect couldn't run a climate simulation themselves, so they'd have to bring specialists in and that meant a real back-and-forth, several of us working on the problem together over time. Now, with all these tools, increasingly AI-assisted, the architect can run a simulation, get a result, feel they've understood the question, and the discussion just stops there. They work faster, yes, but the conversation ends early in the day, before many people have had a chance to shape it together. What I'd expect in the future is fewer people involved in each project, and the design process finished faster.

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AM:  Could AI make climate and sustainability expertise more accessible to architects without specialist knowledge? And is there a risk it creates an illusion of expertise i.e. that it flattens or dilutes what a specialist really knows?

EB:  I definitely agree. I'd compare an AI assistant or any other algorithmic workflow to a human specialist. You have professionals who are very well versed in what they do, and others that are not or who are maybe still figuring things out. So there will be cases where AI supports you and makes things go better and faster, and cases where it creates misunderstanding, specifically that risk of the illusion that you've actually fulfilled the task when you haven't. It's the same as having a specialist in the loop: it depends on the knowledge and the quality of the workflow you're using. And the startup scene is so alive right now, every day there's a new software that can run all these simulations. So with what's out there currently, I do see that effect of creating the illusion. Maybe in the future it won't be the case, but I'd definitely say it's quite a risk.

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Typical analysis imagery of radiation informing building configuration, provided by Erida Bendo.

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Mapped analysis of comfort levels, provided by Erida Bendo.

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AM:  Is there an area you'd not want to see AI take over?

EB:  I can see AI being applied in very specific use cases, but I wouldn't like to see it as something that guides the design process. I'm not a fan of configurators, for example: workflows where you can generate masterplan or layout designs with a mouse click. It goes back to the distinction between holistic technologies and prescriptive technologies, which Ursula Franklin has noted in her work. There's this distinction, prescriptive is when you know every step you need to achieve; and then you have holistic technologies, also linked to crafts, for example pottery makers. And for me, architecture is a craft. So I wouldn't want a design workflow where you press some buttons and you get a finished building out of it, because design as a process isn't only about achieving certain KPIs. It's also about involving communities, involving people whose lives actually get affected by those decisions.

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AM:  Then where does human insight hold its value?

EB:  The role of the climate specialist specifically is changing. If you look at the last century, it was doctors and not architects who were keen on designing ventilation schemes for buildings because of health hazards. With the advent of air conditioning mechanical engineers came into the loop. Then, some years ago, and I'm part of this group, architects with computational design skills started emerging, who got hired in positions where they would carry out building simulations. And now we're at the point where that might not be needed at that scale, because the threshold for using computational tools has been lowered. So I think it's about having the knowledge that sits at the intersection of different topics. It's not only the climate topic, if you look at constructability, or material topics, the building industry is also a very local thing, it differs from country to country. Having the knowledge that sits at the intersection of all of these, and consulting on the best alternative in terms of climate for a given site, given people, that's something I see myself moving towards. And again, it's not a given that simulations always truly reflect what’s really happening out there, the real world physical phenomena. So there's also a process of learning from past projects, from the way you live in your city, the buildings you visit. It's not a discussion that can be merely reduced into a very prescriptive way of following the same steps.

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AM:  Considering insights, can you ever really hold an AI accountable for what it tells you?

EB:  That's the point I'd raise also: can you actually hold it accountable for what it's saying? It takes time to develop trust when working with other professionals, you learn who they are through hearing them speak about who what they do, notice how versed they are on topics, observe how they live their lives and what beliefs they share. I feel that this does not happen while interacting with AI-generated answers. I remain sceptical.

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AM:  Where would you most want to see AI help on climate specifically?

EB:  I'd see it in trying to better understand physical phenomena. What most of the time happens with these climate AI-assisted simulations is that they're built based on results of simulations, they're not built based on what's happening out there. It can be something build on top of simple machine-learning models as well. It's difficult, of course, because you have to get out of your office and try to build a good database. That's where I'd actually be interested in seeing more work done, something that extends the capabilities of simulations, because they're very idealised situations where a lot of approximations happen

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AM:  As you have mentioned environmental decisions rest on assumptions about a future climate we can't really predict. How do you design for that uncertainty rather than for a single scenario and is AI any help there?

EB:  The current discourse revolves around climate models. A lot of climate research centres  have simulated different scenarios. But even within that research it's not necessarily clear what we should expect for the same scenario, if you open the datasets from different research centres, you get very different results. So it's not about trying to find what exactly will change, because we won't be able to know that. It's about trying to make more robust buildings. The key word there is robust: don't prepare for a specific future, but for a range of them. As for how AI fits into that, maybe it can help in predicting better the effects of climate change, honestly, I don't really know; for me it's more about changing our approach.

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AM:  AI has its own environmental footprint. How should the industry hold that tension?

EB:  This is not a problem that comes from the building industry itself. In academic discourses architects always put themselves in this position where they have to improve the future, but actually it's a problem about how we live and how we've structured our economies. We're not building because we have skilled architects; we're building because there is an economic profit in doing so. So it's not just about pointing to our individual decisions, pointing to every individual about what they can do best. It's about treating the system as a whole.

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AM:  If we spoke in ten years, what would tell you AI had a positive influence?

EB:  I'd be happy to be in a position where AI takes care of the boring small steps along the way: for example supporting interoperability between different software, different specialities  - if I never had to take care of 3D models again. It's this idea of using it for the less interesting bits in the design. And I'd find it dreadful, actually, to see configurators where architects are just people who press buttons.

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AM:  So would AI have a positive influence if it brought more people into those multidisciplinary, cross speciality conversations, helping everyone hold their own place at the table, and making sure each voice is actually heard?

EB:  Definitely. Now that you say it like that, it could also be a kind of project manager, a position that actually makes sure people are heard, since because of many different factors you do have teams that speak about certain aspects more than others. And what I mentioned earlier, the data discussion, just ensuring a building model can be used between different specialists remains to be a challenge. Perhaps AI as a technology could support the emergence of more intuitive tools that support a holistic design process, but then again for me the decisive factor in this discussion remains the professional, if they choose to be aided by algorithmic processes, a level of technological skills would need to exist so that they do not diminish to being just a prompter.  

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What stayed with me from this conversation is how closely Erida's concerns mirror the ones I meet in my own architectural speciality. I came in expecting the challenges of environmental design to be a world away from inclusive design, and instead we kept landing in the same place: the danger of averaging, of optimising for a single predicted case, be it a person, or a climate, that doesn't really exist, and of mistaking a clean simulation result for the messy reality it stands in for. Her answer, again and again, was to keep people in the loop, the communities a building serves, the specialists around the table, the human judgement that reassures rather than the tool that decides. It's a quietly hopeful position. Not that AI will make us better designers, but that, used with some scepticism and for the right things, it might free us to spend more of our attention on the judgement, the context, the craft.

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AI-generated image by Annamae Muldowney

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AI declaration

This interview was conducted in conversation and transcribed with AI-assisted transcription using Microsoft Teams; the transcript was then minimally edited by the author for length and clarity, with the interviewee's approval of the final text. The accompanying image was generated using GPT-5.6 Sol, guided by the author's careful prompting to represent the themes of the discussion abstractly rather than to depict any real person, place, or event.

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28/9/2026
Future Reference

In the first issue of our new mini-series ‘the mainframe’, Annamae Muldowney interviews Erida Bendo, a Berlin-based architect, computational designer and environmental design specialist. Through expert interviews, the mainframe examines the impact of Artificial Intelligence on design. Each interview focuses on a different intersection, with this issue focusing on what AI can, and cannot, do for climate.

Read

Is creativity what makes us human?

Breffni Greene
Future Reference
Breffni Greene
Cormac Murray

These difficult questions are not idle speculation. The capabilities of AI are increasing by the day, and our long-held convictions on creativity and design are being questioned [1]. Personally, I have transitioned from working fifteen years as an architect and I now lead AI development, strategy and research at a large architectural practice. I have been observing these tools being used at every project stage and can see areas where they are working and are not. One thing I believe is certain, is that the way we have worked previously is now broken.

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Irrespective of whether you're sceptical on AI, unconvinced by what you've seen, or if you've already integrated AI tools in your armoury and are familiar with how they are transforming work from the inside, the context to AI's role in creative work is constantly and rapidly changing. Some are less concerned about the capabilities of AI and more about the consequences for the industry, the values, and above all, its impact on people. These are all valid concerns.

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Whether AI can design, and whether AI can be creative, are two different questions. Conflating these questions is where most of the current debate loses its footing. AI's capacity to design, in the sense of performing the tasks that constitute a design process, is largely a question of model capability, and the answer is changing at a pace that is difficult to keep up with. We are arriving at a point where AI agents can begin to orchestrate parts of the process, but without meaningful guidance they have no understanding of why they are doing what they are doing. The creative process is not always linear and is often not compatible with delegation. It does not move through predictable stages with clear milestones. It is continuous, unstructured, at times chaotic, and the understanding that guides it is often something a designer knows intuitively but can often find difficult to articulate, even to themselves. An agent can follow a sequence, but it cannot feel its way through one.

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Whether AI can be creative is a question of a different order entirely, one that sits closer to what it means to understand something, to care about it, and to make something in response to that understanding. Creatives are perhaps better placed than anyone to navigate this technological shift, because the answer to the article's question has less to do with what the technology can do and more to do with what we can and will always bring to our work.

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Architect and theorist Christopher Alexander devoted much of his career to a question that is simple to ask and very difficult to answer: why do certain places feel deeply, immediately right in a way most people sense but few can put into words. Alexander described design as a search for good fit between form and context, where context meant not a background condition but the full weight of human needs, constraints and relationships easy to miss unless fully understood; 'We are searching for some kind of harmony between two intangibles: a form which we have not yet designed and a context which we cannot properly describe'[2]. His concern was that reducing design thinking to a transferable system passes on the logic but loses the life. Production is a large part of the work we do, but the harder challenge has always lain elsewhere. That gap between systematic knowledge and embodied understanding is exactly what AI now forces us to confront again.

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'The brain needs debugging' - Image grenerated by author using MidJourney

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Ethan Mollick, a professor and leading researcher on AI & innovation and its impact on society, describes the form of AI we have ended up with as 'deeply weird in ways that we don't fully understand yet'[3], and warns that treating it like any other tool will always produce less useful outcomes than implementations that embrace that weirdness. My observation in architectural practice, is that the people who are most willing to lean into that strangeness are the ones most capable of influencing design direction, approaching these tools out of deep curiosity [4]. AI only flattens creative work when it is used to seek the average and remove judgement from the process. When designers invite the strange instead, it can lead to something genuinely intriguing.

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What AI tools can offer, more than anything else, is freedom. Freedom to explore further, to reach into areas that once felt out of range, to test an idea without the weight of technical limitation slowing the thinking down. Designers are following their curiosity into new territory and finding that the boundaries they once worked within were never as fixed as they seemed. The curious are building their own tools entirely, which is perhaps the purest expression of that freedom, moulding the technology around their imagination rather than the other way around.

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We come to the realisation that the process can be delegated, but the understanding behind it cannot. This is not a new concept, and it has always been framed as something existential. CAD was going to be the demise of the art of drawing, CGI was going to hollow out cinema, the sewing machine was going to end fashion as a craft and of course the video killed the radio star. Each time, the creative industry absorbed the tool, expanded its reach and moved onto the next challenging question. The pattern is consistent enough to resist the urge to panic.

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So, is creativity still inherently human? My immersion into the space between suggests to me that the answer is yes, and the more capable these tools become, the more important it is to understand why. What AI offers is the removal of friction between a designer and the full scope of their thinking, and while that is incredibly valuable, it is not the same thing as being creative. Creativity is not something the tools produce. It is what we bring to them, the direction we set, the judgements we make, the willingness to keep questioning whether the work is right until we believe that it is.

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Alexander asked this question before the tools existed and arrived at the same place: creativity lives in understanding, and understanding remains ours to develop or to neglect. The future belongs to those willing to embrace curiosity.

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'Stuck between worlds' - Image grenerated by author using MidJourney

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Disclosure of the use of AI is an important aspect of the work that I do. For transparency: I have used Wisprflow to dictate my thoughts, and Anthropic's Claude Sonnet 4.6 to map these themes for the article concept. The article was edited in collaboration with Cormac from TYPE through phone conversations and document exchanges. The images throughout have been generated with MidJourney. The content and ideas behind the article are my own.

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22/6/2026
Future Reference

Creativity has long been the human capacity we considered beyond the reach of any machine. Most can agree that Artificial Intelligence (AI) has crossed the threshold of being on the periphery to our work and is now embedding itself into our thinking, our workflows, and our society. As these shifts begin influencing the creative industries, we have to ask: what truly changes, and is creativity still what makes us human?

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Static policy for a dynamic coast

Helen McFadden
Future Reference
Helen McFadden
Cormac Murray

In 2024, Coastal Register received the SOM Foundation European Research Prize [1], an architectural research-for-practice project at the coast of Mulranny in County Mayo - a national Decarbonising Zone (DZ) with an objective of reducing carbon emissions by 51% by 2030 [2]. Across three phases - framework, fieldwork, groundwork - the project engages with the community, stakeholders, cross-disciplinary researchers and practitioners, and politicians. An emphasis emerged on data collection as a method of bridging consultation and capital funding, underpinning protective / restorative landscape-based design interventions, and linking research and practice with policymaking.

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Study Area Map for Data Collection. Author’s own.
Site map identifying key areas of drone and on-the-ground analysis and fieldwork locations used throughout the research.

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Within this context, it is a timely moment to focus on policymaking - not because the coast has suddenly become unstable, but because its instability is becoming impossible to ignore. Writing in April, after a winter of storms, the aftermath is now visible: collapsing paths, retreating edges, failing infrastructure. At the same time, this is the point in the year when reports are published, priorities set, and funding decisions made. It is a moment suspended between damage and response - when policymaking becomes most consequential. In this context, Mulranny DZ is acting as a test-site for examining whether existing research, practice and policy frameworks are equipped to address complex coastal challenges.

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In its basic sense, the coastline is the boundary between terrestrial and marine environments - where land meets sea. However, the coast is not a permanent line drawn on a map, but a dynamic system in which land and sea are constantly eroding and accreting in response to natural and human time-scales [3]. Historically, the response to coastal erosion is to build structures for resistance, ensuring this boundary remains fixed. This is done under the assumption that the coastline has always been in its current position and must never be allowed to change. However, coastal processes operate on a parts-to-a-whole relationship. For example, building a sea wall in front of an eroding cliff may stop that area from eroding, but it also stops sediment from that eroding cliff from entering the coastal sediment budget. If this sediment is supplying beaches down drift, these beaches would erode. Hence, solving one erosion problem has created another, embedding a cycle in which each intervention necessitates another [4]. Over time, this defensive logic has been institutionalised through engineering standards, planning systems, and funding mechanisms which prioritise site-based resistance over system-scale processes [5].

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This assumption is now being questioned, with research proving the effectiveness of ‘soft’ nature-based solutions over traditional ‘hard’ infrastructure. NATURESCAPES demonstrates how saltmarshes attenuate wave energy and function as adaptive coastal protection infrastructures [6], while SLOWATERS builds agricultural land through water retention measures [7]. Studies in the Maharees [8] and Grattan Beach [9] examine dune systems as socio-ecological landscapes shaped by governance. BLUE C positions wetlands as carbon-sequestering systems [10], while SWAMP investigates measures to improve water quality in peatlands [11]. Taken together, their work makes clear that the issue is not a lack of knowledge, but the absence of policy frameworks capable of acting on that knowledge at the large-scale at which coastal systems operate.

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Landscape Scale - Mulranny Saltmarsh and Causeway. Author’s own.
View of the saltmarsh system and causeway infrastructure, illustrating the interaction between natural and built environments.

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Project Scale - Bridge and Mudflats. Author’s own.
View of the bridge crossing and adjacent intertidal mudflat system, illustrating infrastructural intervention within a dynamic coastal environment.

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At Mulranny, data collection has become a design practice rather than a preliminary step, operating as a mechanism for both design and policy action. Rather than introducing infrastructure to control natural processes, at this stage the project proposes light-touch infrastructure for recording cultural, ecological, and legislative conditions through drawing, mapping, and photography - such as plinths that direct repeat photography towards calibrated viewpoints. This is producing an evidence base that can support both design decisions and the buy-in, risk, need, and impact required for capital funding. By involving the community as citizen scientists, the project also raises awareness of coastal change. In doing so, it aims to reduce reliance on reactive interventions and support the saltmarsh as primary infrastructure - a first, rather than last, line of defence.

If research and practice are aligning, why does implementation remain so slow? With Paul Lawless, I posed parliamentary questions and found that Ireland’s policy context is fragmented.  

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Parliamentary Question and Response extract. Dáil Éireann.
Extract from Dáil Éireann debate between Paul Lawless T.D. and Taoiseach Michéal Martin showing political discourse relevant to coastal policymaking.

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A key challenge was simply identifying who is responsible for managing the coast. The answer is not one particular Government department – rather, at least nine departments have jurisdiction over the coast, alongside layers of commonage and private ownership [12]. It is also problematic that approximately twenty public bodies with a remit in this area have their own governance structures and policy objectives and never the twain shall meet.

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This fragmentation extends to the data that underpins investment. Baseline infrastructural and ecological recording is incomplete. There is no national inventory of coastal infrastructure [13], meaning we lack an understanding of what exists, requires maintenance, and who is responsible. A national survey of saltmarshes was carried out in 1998 [14], and the Saltmarsh Monitoring Project was then setup between 2006–2008 [15], with limited partial revisits in 2016–2017 [16] and no subsequent monitoring programme since - leaving gaps of over a decade between site observations.

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Even ownership of the coast is not straightforward. While the Foreshore Act 1933 / Maritime Area Planning Act 2021 presumes the foreshore to be state-owned, this presumption is not absolute, and the spatial extent of state- and privately-owned foreshore has not been comprehensively delineated [17]. This is further complicated by coastal change and historic reclamation, where legal boundaries do not consistently align with physical landscapes [18]. In practice, licences may be issued for areas the State is assumed to own, despite the absence of a clearly defined spatial or legal framework [19]. This creates uncertainty in decision-making and presents practical barriers for communities and local authorities.

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Detail Scale - Eroding Saltmarsh. Author’s own.
View of active coastal erosion processes and fraying saltmarsh edge.

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These issues are compounded by the absence of an overarching policy framework. Despite thirty years of discussion documents and legislative proposals, Ireland remains the only island nation without a national coastal management strategy [20 a, b], with only a report outlining how one might be prepared [21 a, b]. The National Landscape Strategy has lapsed without replacement [22]. The committee drafting Ireland’s Nature Restoration Plan raised concerns over the absence of funding for nature within the Infrastructure, Climate and Nature Fund under the National Development Plan [23]. This exposes a clear contradiction between Ireland’s funding framework and its legal environmental obligations. Binding European Union requirements oblige Ireland to restore at least 20% of its land and sea areas by 2030, yet the State’s principal investment framework extending to 2035 does not provide adequate support for achieving these targets. Instead, most of the fund has been allocated to MetroLink. Ireland is also already falling significantly short of its emissions reduction targets, highlighting a widening gap between policy commitments and implementation [24]. Indeed, Ireland’s record for implementing EU Directives that provide protection for coastal environments has mostly been reactive in response to infraction proceedings [25].

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In Ireland’s policymaking context, the absence of a coherent framework is not simply an administrative problem; it shapes what can be known, measured, and ultimately acted upon at the coast. Where policy remains fragmented and data incomplete, decision-making will be necessarily partial and contradictory (26 a, b). At Mulranny, data collection has become a means of addressing this condition: a way of aligning lived experience, environmental processes, and design-thinking, while making these legible to policy. But evidence on its own does not lead to implementation. What is required is a department for the coast and a national coastal management strategy with funding attached, cross-departmental governance that aligns responsibility, and nature-based solutions treated as primary infrastructure rather than optional strategy. Without this, fragmentation persists, decisions remain inconsistent, and the cycle of damage and response continues.

25/5/2026
Future Reference

The coast is not a fixed line; it is a dynamic, shifting environment shaped by erosion, accretion, tidal rhythms, and human intervention. However, while the coast moves, our policies remain static.

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